Brand Manager

VOILA WINE COMPANY Full Time
047070...

ABOUT VOILA! WINE COMPANY: Voila! Wine Company is a wholesaler of boutique European wines, mainly from France. Specialist of the "on-premises" channel, Voila!

The position is based in an office conveniently located in Byron Bay, NSW, at the heart of the main market for our products.

JOB TITLE: Brand Manager

JOB TYPE: Full-time - 38 hours/week

LOCATION: Byron Bay

SUPERVISOR/MANAGER: As the Brand Manager, you will report to the Board of Directors and will primarily be responsible for the development of marketing strategies.

MAIN DUTIES/RESPONSIBILITIES:

  • Identifying business opportunities (market, development, alliances, etc)
  • Developing the sales on both on and off-premises channels
  • Working closely with our clients to improve availability and visibility of our products. Including staff tasting and trade tasting
  • Building Brand image: tailoring the brand message to the market and adapting the packaging
  • Organising events showcasing our wines in partnership with key accounts such as masterclass tasting
  • Sponsoring selected events and managing public relations: liaising with influential wine writers in order to obtain reviews published in key wine publications;
  • Monitoring stock and forecasting sales to ensure consistent supply; 
  • Analysing sales performance and defining the sales and marketing strategy.
  • Developing pricing strategies - Monitoring industry best practices
  • Conducting market research to determine market requirements and competitor information
  • Developing and implementing marketing plans and projects for new and existing products
  • Analysing customer/consumer research including interpreting & predicting current and future consumer trends
  • Report on return on investment - Determining and managing the budget
  • Preparing Sales & Marketing strategies annually for the project Business Plan
  • Coordinating and managing the digital content

SKILLS & EXPERIENCE Qualifications & Certifications:

  • Bachelor of Business majoring in Marketing or Strategy; Master degree highly preferred
  • Certificate of Responsible Service of Alcohol QLD and NSW (RSA)
  • Certificate of Responsible Management of Licenced Venues (RSML)
  • Driver Licence Experience:
  • At least 2 years of relevant experience in the Wine industry in Australia
  • Knowledge of the Hospitality Industry highly valued
  • Proven experience in all aspects of developing and managing marketing/branding strategies
  • Proven experience in developing & implementing marketing plans and campaigns
  • Strong budget management experience - Proven expreince in International business dealings and cross cultural management
  • Relevant European Wines knowledge
  • Relevant Biodynamic Viticulture knowledge
  • Experience in viticulture highly valued (especially in France since our products come from France) Skills:
  • Advanced Microsoft Office skills (Word, Excel, PowerPoint and Outlook)
  • Excellent verbal and written communication
  • Organised and able to meet deadlines
  • Strong analytical and interpretation skills
  • Ability to work autonomously
  • Ability to think strategically and creatively
  • Available to perform a lot of travels in the Northern Rivers Region, NSW
  • Highly advantageous to communicate effectively in French to communicate with staff members, suppliers and providers
  • Digital marketing skills
  • Proactive and highly motivated

PERFORMANCE GOALS:

  • 1st year Distribution Goal: Opening 50 new accounts;
  • 1st year Sales Objective: Selling over 18,000 bottles of our wines.

Whilst a challenging and demanding position, the successful applicant will be well rewarded with an attractive salary package and progression opportunities as the organisation grows further.

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DETAILS
Date Listed
13/9/2017
Full Time
Company VOILA WINE COMPANY
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JOB SECTOR
  • Marketing - Brand Management
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Location

Byron Bay, New South Wales, 2481, Australia


Contact Us
1300 136 181
Monday - Friday 8:00am - 5:00pm AEST
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