Aussie Colours becoming a blooming business
- Louise O'Keeffe
- 3rd October 2008
AUSSIE wildflowers from western Queensland and developed at Gatton will soon be blooming all over the world.
The company behind the unique flowers is Aussie Colours, established last year by the University of Queensland's UniQuest to develop a new generation of drought-hardy plants.
After selling more than 60,000 plants from its initial product range, Aussie Colours is currently selling a range of cut flowers to the Japanese market called Outback Princess.
Aussie Colours chief executive Brian Ruddle said the attractive and hardy plants were not only embraced domestically, but had sparked wide international interest since they were developed by scientists at the UQ Centre for Native Floriculture at Gatton.
“Australian nurseries have been selling out of the plants and we're negotiating with overseas companies for distribution rights in North America and Europe,” Mr Ruddle said.
“The appeal of the flowers is that they are drought tolerant and the Australian name helps.
“They are unique and very different.”
There are three lines available in the Outback Princess with more wildflower varieties expected to be released later in the year.
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